Slovenia from 1992
Croatia from 1995
Albania (Mediana sh.p.k.) and
Serbia (Mediana Adria) from 2007
Macedonia (Mediana Marketing solutions) since 2011

What is TGI?

Target Group Index (TGI) is one of the few multi-functional tools that serve basic needs of business in consumer research, market and competition. TGI advantage is that it offers fast and flexible responses to marketing questions. At the same time, it represents a strategic and tactical tool, because it offers the most detailed and complex description of the interested target groups.

The TGI survey can be used to analyze the use of brands and shopping habits in households. It also consists of data on media exposure, demographics and lifestyles of respondents (interest in media topics, activities they engage in, views they agree with). TGI is a "single source" data source, which means that the same respondent answers the questions about brands which he most often uses, as well as the questions about television and radio program he follows, newspapers and magazines he reads, topics of interest, etc. This data can then be looked at from different angles for any selected target group.


TGI has a priceless value for advertisers as well as advertising agencies and media. Based on TGI research, advertisers will be able to accurately define the target group and get to know it. Agencies will receive an answer as which media users of the advertised product are actually exposed and learn about different markets. The media will be able to see who their audiences are.

Product groups, included in the questionnaire, cover the areas of food, toilet articles, cosmetics and health, pharmacy, beverages and tobacco, automobiles and motorcycles, vacation and travel, household appliances and equipment, furniture, clothing, footwear, pets, sports equipment, toys and games, computers, telephone etc. The list goes on and on.

Data from the research is available in the software which is simple, flexible and extremely powerful marketing tool.

TGI answers the following questions:

  1. Who to target? Demographics / use of brands
  2. How to get close? Communication channels
  3. How to take them over? Lifestyles
  4. What is going on in the market? Estimated market share and potential

To learn more about the project click here.